SUICOKE COZE & COZE MULE
Unparalleled comfort housed within a minimalist yet elevated sneaker silhouette: introducing the SUICOKE COZE - a retro-inspired, modern-functionality sneaker designed to provide premium comfort and style in luxury materials to match.
Constructed in sneaker and mule iterations, the COZE styles are a masterclass in minimalist design with comfort that’s built to last. The styles utilise SUICOKE’s well-received RUN.2 outsole - a construction that has been developed and improved upon for several years, and first applied to the SUICOKE roster in 2023. Soft and cushioned, yet hard-wearing and reliable, the uniquely formulated rubber outsole provides grip, abrasion resistance, and a tonal finish for quality design and functionality.
The campaign, shot in London by Sirui Ma, looks to connect the concepts of comfort, motion and creativity, alongside the versatility of the mule and sneaker constructions. Modelled by brand owners and designers Sage Toda Nation (sageNation) and Jaimus Tailor (Greater Goods), the imagery highlights everyday creators, makers and doers, and the harmony of good design and process.
Photographer: Sirui Ma
Models: Sage Toda Nation - sageNATION
Jaimus Tailor - Greater Goods
“Comfort can mean different things for different people. A crisp white shirt that has a beautiful collar could be someones idea of comfort - it makes them feel comfortable in the environment they are in: it’s something classic that you can’t go wrong with. I don’t necessarily think that ‘comfort’ just needs to come in the form of outdoor gear or active wear. I’m most drawn to clothes that have a purpose, and with purpose comes comfort.” - S.n.
"Design for comfort continuously pushes innovation - especially in footwear. In recent years, there has been a surge in popularity for shoes designed for comfort over everything else. the shift to remote work and increasing outdoor focus has played a big part in this. I can only see that trend increasing." - J.T.
